Beauty marketing services for spas, wax studios, and med spas

Beauty Biz Pro is a beauty marketing agency. We run paid ads, build booking funnels, set up Beauty Biz AI follow-up, and coach owners of spas, esthetics studios, wax studios, and med spas. Which one comes first depends on where your bookings are lost, and a free 30-minute strategy call settles that before we propose a scope.

A free 30-minute call with Tony Cruz or Andrea from his team. Scope and pricing follow in a written proposal.

Illustration: a beauty business owner at the front desk of her skincare studio, reviewing her laptop with a coffee
Illustration, not a client

Which marketing service should a beauty business start with?

Match the service to what you see on your calendar. Open appointments and too few people asking: paid advertising. People ask, then go quiet: booking funnels and follow-up. Calls and messages missed while you work: Beauty Biz AI. Clients not coming back, or a calendar that is already full: business coaching.

What you are seeingWhere most owners start
Openings on the calendar, not enough people askingPaid advertising
People ask, then go quiet before they bookBooking funnels and follow-up
Calls and messages arrive while you are with a clientBeauty Biz AI
Clients do not come back on scheduleBusiness coaching, with reminder and follow-up workflows
The calendar is full, or you are not sure what to fix firstBusiness coaching

Starting points, not a diagnosis. The strategy call checks the real bottleneck before anyone recommends a service. Not sure which row is yours? The Growth Assessment takes seven questions.

What does Beauty Biz Pro do for a beauty business?

Every booking moves through five steps: attract, respond, book, attend, and return. We run four services across them: paid advertising attracts, Beauty Biz AI responds, booking funnels turn the reply into a booked time, Beauty Biz AI reminders cover the attend step, and coaching with Tony Cruz works on pricing, retention, and capacity, the return step.

  1. AttractPaid advertising
  2. Respond and attendBeauty Biz AI
  3. BookBooking funnels
  4. ReturnBusiness coaching

2 · Respond and attend

Beauty Biz AI: how inquiries get answered while you work

Beauty Biz AI is our platform for booking and follow-up systems. It supports the marketing plan and the people delivering your services.

What our team does

  • Inquiry responses based on approved business information
  • Missed-call and new-lead follow-up
  • Appointment reminders for the attend step, and client reactivation
  • Conversation and contact management

What you provide

Your approved services, prices, hours, and policies, the booking tools you use today, and who on your team takes the questions that need a person.

See each Beauty Biz AI workflow

Solace Skin Studio Website chat · demo
  1. Tuesday, 9:14 pm. The studio closed at 7.

  2. Client

    Hi! How much is the Signature Facial? Anything this week?

  3. Solace

    The Signature Facial is 60 minutes, customized to your skin, [your price]. This week there is Thursday at 11:00 or Friday at 3:30. Want one of those?

  4. Client

    Thursday! I break out after facials though, is that ok?

  5. Solace

    Breakouts are a question for our esthetician, so I have passed it on. They will message you before your visit.

Example deliverable An after-hours reply that answers a price question from the approved menu, offers a way to book, and hands the skin question to the team. Live times need a booking connection; without one, the reply sends your booking link.

3 · Book

Booking funnels: what a first-visit page needs

A focused page helps someone understand the offer and move toward an inquiry, consultation, or appointment.

What our team does

  • Service and offer information matched to the campaign
  • A clear inquiry or booking step
  • Confirmation and follow-up suited to your process
  • Tracking planned around the tools you use

What you provide

The treatment details and price, a photo of you in your real room, and access to the page and booking accounts. Booking connections and any payment steps depend on your software and policies.

Guide: find where inquiries stop before they book

solaceskin.example/first-facial

New client

1

Signature First Facial

2

[Your price] · 60 minutes

With [esthetician name] · [neighborhood]

Your real treatment room
3

A skin consult, cleanse, extractions if you need them, and a mask chosen for your skin. You leave with a plan for your next visit.

4 Book your first facial
  1. One service, named the way clients search for it. Not the whole menu.
  2. Price and length up front. People who ask the price in a DM are asking this question.
  3. What happens in the room, in plain words, so the first visit is easy to picture.
  4. One button. The ad, the page, and the reply all point to the same next step.
Example deliverable A first-visit page for one service. Solace Skin Studio is a demo business; bracketed items stand in for your details.

4 · Return

Business coaching with Tony Cruz: what you work on

Coaching with Tony Cruz, our Head Coach, connects the marketing conversation to how your business operates.

What you work on together

  • Offers and pricing in the context of your goals
  • How inquiries become appointments
  • Retention, team capacity, and business priorities
  • Practical next steps you can implement

What you provide

Your service menu, prices, open capacity, and whatever numbers you track. Rough numbers are a useful starting point.

Anonymized coaching report Owner reported

From “what do I say?” to a booking

Outcome
Booked a client

Source: A wax studio owner was getting messages from their ads but was unsure how to answer them. After working through the replies with Tony Cruz, the owner booked a client and had more prospects to follow up with. Owner reported, from Tony Cruz's written report to Jake Randolph, Beauty Biz Pro's founder, dated September 28, 2026. Period: Not supplied

What this does not show

  • Owner reported. No ad platform figures supplied.
  • Ad spend, message counts, and timeframe were not supplied.
  • Not a forecast for your business.

After the session: your action list

One page, three items

  1. Test: the price change to try on one service.
  2. Use: the reply for price questions, written out.
  3. Watch: one number for the next four weeks.
Example deliverable A one-page action list after a session: the price change to test, the reply to use for price questions, and the one number to watch for four weeks.

Example deliverables are illustrative. Your proposal lists the actual deliverables for your business.

How does working with Beauty Biz Pro start?

Working with Beauty Biz Pro starts with a free 30-minute strategy call, then a written proposal that lists services, fees, responsibilities, and timing before you decide.

  1. Talk through your business

    Bring your goals, service menu, current marketing, and any numbers you have. The conversation starts with what you want to change and what your team can support.

  2. Review the written proposal

    See the recommended services, fees, responsibilities, timing, and how progress is measured before you decide.

  3. Build around your priorities

    Campaigns, booking paths, follow-up, and coaching work toward the same business goal, in the order the proposal sets.

What does a Beauty Biz Pro proposal include?

Every engagement is different, so none of this is a standard package. Each item below is written into your proposal before you sign. Comparing agencies? Start with how to choose a beauty marketing agency.

The work

  • Deliverables for each service
  • Delivery schedule
  • Who is responsible for what, on our side and yours
  • Integrations with the tools you already use

The money

  • Our fees
  • Ad spend, paid to the ad platform
  • Third-party costs such as software subscriptions
  • Any deposit

The relationship

  • Term and cancellation
  • Support and how to reach the team
  • Reporting and how often you get it
  • Who owns the accounts and assets

What do owners say about working with Beauty Biz Pro?

Owner testimonial

Jake and Tony have truly changed my life. Thanks to their guidance, I've had weeks where I made over $50k in sales. They're not just knowledgeable, they genuinely care about helping you succeed!

Lisa On guidance from Jake and Tony Service, business type, and reporting dates not documented.
Owner testimonial

I just had the best month of my career Jake!!! I MADE $13,000, thank you for being such a huge part of that! My business wouldn't be where it's at today without you and your team!!

Grayce On working with Jake and his team Service, business type, and reporting month not documented.

These are personal accounts, and revenue and booking claims in them are self-reported. The quotes do not show which service produced an outcome and are not a forecast for your business. Read the context with each testimonial, or see the anonymized campaign reports with the source of each number.

On a free 30-minute strategy call with Tony Cruz or Andrea from his team, you get a first priority and a straight answer on whether our services fit.

Book a Free Strategy Call

How does the plan change for spas, wax studios, med spas, and PMU artists?

Clients choose differently by business type: a first facial, a repeat wax, a med spa consultation, and a PMU consultation each need a different first step.

Illustration: a permanent makeup artist in gloves mapping the shape of a client’s eyebrows before treatment

Permanent makeup

Help someone feel ready to request a consultation

Make your specialty, portfolio, and consultation process easy to understand. Use your own approved work and clear service information to answer practical questions before booking. Keep client acquisition separate from training offers so each audience sees the right message and next step.

Start by reviewing: consultation requests by service, booking follow-through, and available artist time.

Industry photos are illustrations, not clients.

Questions owners ask

Question not here? Ask the team.

How much does a beauty marketing agency cost?

We do not publish prices, because the fee depends on scope: which of paid ads, booking funnels, Beauty Biz AI, and coaching you need, and for how many services and locations. Your total cost has three parts, and the written proposal lists each one before you sign: our fee, the ad spend you pay the ad platform, and third-party costs such as software. Compare agencies on that total, not the fee alone. How to compare agencies on total cost

Which service should I start with?

Start with the problem. If too few people inquire, advertising may be the priority. If inquiries arrive but do not become appointments, examine the offer, booking path, and follow-up. If your calendar is full, pricing, retention, or capacity may deserve attention first. We discuss those factors before recommending a scope.

How do I find out which services fit my business?

A free 30-minute strategy call with Tony Cruz or Andrea from his team. Bring your goals, services, locations, current marketing, and booking setup. If the work fits, a written proposal follows with the scope, fees, and next steps, and the written agreement defines the deliverables and terms for your business.

What should I bring to the first conversation?

Your service menu, prices, available appointment capacity, current marketing, and the problem you want to solve. If you have them, bring recent inquiry and booking numbers, average sale value, and a marketing budget you are comfortable discussing. Rough numbers are a useful starting point.

Do I need a certain revenue or a deposit policy?

Revenue alone does not tell us whether agency support makes sense. Goals, budget, capacity, and readiness to implement matter too. Your booking and cancellation policies are part of that discussion; a deposit is not the answer to every problem.

Who owns the accounts and assets?

Ownership of the ad accounts, pages, and other assets, and what happens to them when an engagement ends, is written into your proposal before work begins. So are any platform subscriptions and third-party services. Ask about anything that is unclear before you sign. What happens to your accounts if you leave

Is there a long-term contract?

The term, cancellation, and responsibilities are set out in your written proposal before you decide. Read them before you sign, and ask us about anything that is unclear.

How much of my time will this take?

It depends on the scope. Before work begins we agree on what we need from you, such as access, approvals, photos, and service details, and when we need it.

I have been burned by an agency before. How is this different?

Get four answers in writing before you sign, from any agency including us: who does the work, what gets measured, who owns the ad accounts, and how you leave. Our guide gives you the full question list and a worked comparison of two proposals. How to choose a beauty marketing agency

How should we measure progress?

Choose measures that match the work: inquiries, booked appointments, attended appointments, and revenue where reliable tracking is available. Agree on the definitions, data sources, and reporting cadence in the scope so everyone is evaluating the same thing.

Updated by the Beauty Biz Pro team, founded by Jake Randolph. How we source numbers: editorial policy.

Tony Cruz, Head Coach

Talk through the marketing plan for your business

What you want to grow, where inquiries get stuck, and which services fit. You leave with a first priority and a straight answer on fit.

Book a Free Strategy Call

A free 30-minute call with Tony Cruz or Andrea from his team.

Or take the Free Growth Assessment