Beauty business marketing

Get help with the part of marketing that is holding your calendar back.

Too few inquiries, inquiries that stall, or clients who do not come back. Start with the problem, then see what our team builds and manages for it: paid advertising, booking funnels, coaching, and Beauty Biz AI follow-up.

A beauty business owner at the front desk of her skincare studio, reviewing her laptop with a coffee

Where to start

Match what you see in the business to a service

What you are seeingWhere most owners start
Openings on the calendar, not enough people askingPaid advertising
People ask, then go quiet before they bookBooking funnels and follow-up
Calls and messages arrive while you are with a clientBeauty Biz AI
Clients do not come back on scheduleBusiness coaching, with reminder and follow-up workflows
The calendar is full, or you are not sure what to fix firstBusiness coaching

Starting points, not a diagnosis. The strategy call checks the real bottleneck before anyone recommends a service. Not sure which row is yours? The Growth Assessment takes seven questions.

What we do

A marketing team, with the systems to support the work

Booking funnels

Make the next step clear after the click

A focused page helps someone understand the offer and move toward an inquiry, consultation, or appointment.

  • Service and offer information matched to the campaign
  • A clear inquiry or booking step
  • Confirmation and follow-up suited to your process
  • Tracking planned around the tools you use

Example deliverable A first-visit page for one service: what is included, the price, who does it, and one booking button. There is a sample below.

Booking connections and any payment steps depend on your software and policies.

Illustration of an open planner, a sprouting plant, and a rising bar chart

Business coaching

Work through the decisions behind growth

Coaching with Tony Cruz connects the marketing conversation to how your business operates.

  • Offers and pricing in the context of your goals
  • How inquiries become appointments
  • Retention, team capacity, and business priorities
  • Practical next steps you can implement

Example deliverable A one-page action list after a session: the price change to test, the reply to use for price questions, and the one number to watch for four weeks.

Illustration of chat bubbles rising from a phone at night and connecting to a booked calendar slot

Powered by Beauty Biz AI

Support your team between inquiry and appointment

Beauty Biz AI is our platform for booking and follow-up systems. It supports the marketing plan and the people delivering your services.

  • Inquiry responses based on approved business information
  • Missed-call and new-lead follow-up
  • Appointment reminders and client reactivation
  • Conversation and contact management

Example deliverable An after-hours reply that answers a price question from your approved menu, offers a way to book, and hands anything else to your team.

Explore Beauty Biz AI and discuss which workflows fit your setup.

Example deliverables are illustrative. Your proposal lists the actual deliverables for your business.

Illustrative example

A first-visit booking page, annotated

solaceskin.example/first-facial

New client

1

Signature First Facial

2

[Your price] · 60 minutes

With [esthetician name] · [neighborhood]

Photo: your real treatment room
3

A skin consult, cleanse, extractions if you need them, and a mask chosen for your skin. You leave with a plan for your next visit.

4 Book your first facial
  1. One service, named the way clients search for it. Not the whole menu.
  2. Price and length up front. People who ask the price in a DM are asking this question.
  3. What happens in the room, in plain words, so the first visit is easy to picture.
  4. One button. The ad, the page, and the reply all point to the same next step.
Illustrative. Solace Skin Studio is a demo business and this is a sample page, not a client build. Bracketed items stand in for your own details.

Client feedback

Owners, in their own words

Jake & Tony are a class act. They share all their knowledge & go above & beyond to help everyone. Their delivery of information is easily understood. I am beyond blessed to have them by my side in this journey!

Debra Debra Feedback on Jake and Tony. Service or program and business type not documented.

I've worked with Beauty Biz Pro for over 3 years now. I consistently hit 10-15K MONTHS. And I only offer PMU services and training. The amount of leads I'm getting is amazing. HIGHLY RECOMMENDED!

Brensha Brensha PMU services and training business. Beauty Biz Pro service and reporting dates not documented.

I've been using Jake for almost a year and a half. He has completely changed my business from a part-time hobby to a full-time sustainable business. I'M CONSISTENTLY BOOKED 2-4 MONTHS IN ADVANCE.

Harmony Harmony Feedback on working with Jake. Service, business type, and reporting dates not documented.

These are personal accounts. The quotes do not show which service produced an outcome and are not a forecast for your business. Read the context with each testimonial, or see the anonymized campaign reports with the source of each number.

How we start

Understand the problem. Agree on the work. Put it into practice.

  1. Talk through your business

    Bring your goals, service menu, current marketing, and any numbers you have. The conversation starts with what you want to change and what your team can support.

  2. Review the written proposal

    See the recommended services, fees, responsibilities, timing, and how progress is measured before you decide.

  3. Build around your priorities

    Campaigns, booking paths, follow-up, and coaching work toward the same business goal, in the order the proposal sets.

What your proposal will cover

Every engagement is different, so none of this is a standard package. Each item below is written into your proposal before you sign.

The work

  • Deliverables for each service
  • Delivery schedule
  • Who is responsible for what, on our side and yours
  • Integrations with the tools you already use

The money

  • Our fees
  • Ad spend, paid to the ad platform
  • Third-party costs such as software subscriptions
  • Any deposit

The relationship

  • Term and cancellation
  • Support and how to reach the team
  • Reporting and how often you get it
  • Who owns the accounts and assets

Who we help

The plan should reflect the way your clients choose and book

A smiling wax specialist stirring warm wax on her cart in a clean, modern wax studio

Waxing

Plan for the first appointment and the repeat client

A first-time wax client needs clear service information and a simple booking path. Shape acquisition around the appointments you have room to fill, then use your studio's service guidance to plan reminders and rebooking. Keep the cost of winning a client in view alongside repeat visits.

Start by reviewing: first-visit booking cost, attendance, and rebooking.

Marketing services for wax studios

Read the guide to getting more waxing clients

A med spa provider in navy scrubs listening to a client during a relaxed consultation

Med spa

Build a clear path to a provider consultation

Explain the consultation process and help prospective clients take the next step. Have appropriate reviewers approve treatment-related content and claims before use. AI can support scheduling and general business inquiries; suitability and clinical questions belong with your provider.

Start by reviewing: consultation inquiries, attendance, available capacity, and the path to a human response.

Marketing services for med spas

A permanent makeup artist in gloves mapping the shape of a client’s eyebrows before treatment

Permanent makeup

Help someone feel ready to request a consultation

Make your specialty, portfolio, and consultation process easy to understand. Use your own approved work and clear service information to answer practical questions before booking. Keep client acquisition separate from training offers so each audience sees the right message and next step.

Start by reviewing: consultation requests by service, booking follow-through, and available artist time.

Read the guide to getting more PMU clients

Med spa owners

Keep clinical decisions with your provider

AI support for a med spa is limited to scheduling and approved general business information. It is not for clinical advice, patient records, or deciding whether someone is a candidate for treatment. Set a clear handoff for clinical questions and have qualified reviewers approve relevant content and workflows.

Questions owners ask

Which service should I start with?

Start with the problem. If too few people inquire, advertising may be the priority. If inquiries arrive but do not become appointments, examine the offer, booking path, and follow-up. If your calendar is full, pricing, retention, or capacity may deserve attention first. We discuss those factors before recommending a scope.

How do I find out which services fit my business?

Book a strategy call with Tony or Andrea from his team to discuss your goals, services, locations, current marketing, and booking setup. We can then talk through a personalized scope, investment, and next steps. The written agreement defines the deliverables and terms for your business.

What should I bring to the first conversation?

Your service menu, prices, available appointment capacity, current marketing, and the problem you want to solve. If you have them, bring recent inquiry and booking numbers, average sale value, and a marketing budget you are comfortable discussing. Rough numbers are a useful starting point.

Do I need a certain revenue or a deposit policy?

Revenue alone does not tell us whether agency support makes sense. Goals, budget, capacity, and readiness to implement matter too. Your booking and cancellation policies are part of that discussion; a deposit is not the answer to every problem.

Who owns the accounts and assets?

Ownership of the ad accounts, pages, and other assets, and what happens to them when an engagement ends, is written into your proposal before work begins. So are any platform subscriptions and third-party services. Ask about anything that is unclear before you sign.

Is there a long-term contract?

The term, cancellation, and responsibilities are set out in your written proposal before you decide. Read them before you sign, and ask us about anything that is unclear.

How much of my time will this take?

It depends on the scope. Before work begins we agree on what we need from you, such as access, approvals, photos, and service details, and when we need it.

I have been burned by an agency before. How is this different?

Ask any agency, including us, the questions in our guide on choosing a beauty marketing agency: who does the work, what is measured, who owns the accounts, and how you can leave. Clear answers in writing matter more than promises.

How should we measure progress?

Choose measures that match the work: inquiries, booked appointments, attended appointments, and revenue where reliable tracking is available. Agree on the definitions, data sources, and reporting cadence in the scope so everyone is evaluating the same thing.

Talk through the marketing plan for your business

Thirty minutes with Tony or Andrea from his team: what you want to grow, where inquiries get stuck, and which services fit.