Learn
More of the right inquiries. Fewer empty slots. Prices you can explain. Pick what is not working, read the guide, and use its free worksheet on your own numbers.
Start here
Our picks for three common situations, and why each guide comes first.
You want more clients and have not run ads, or they have not worked
Choosing one channel for one service comes before every other ad decision: the offer, the creative, the budget.
Choose your first ad channel and a fair test
People already message you, but few of them book
The people who already asked are the cheapest ones to win. Check those conversations before paying for more.
Find where your last 20 inquiries stopped
Clients book, then cancel late or do not arrive
A missed appointment is a slot you already filled once. Reminder timing and a clear cancellation deadline help keep it filled.
Map your reminder timing and refill plan
Browse by problem
"I need more clients"
Plan ads around one service, an offer that fits, and the appointments you want.
"People ask questions, then disappear"
Find where inquiries stop: no reply, a reply that misses the question, no open time, or a poor fit.
"Clients book and then do not show up"
Map your reminder timing and refill plan
"Clients do not come back on schedule"
Build a rebooking routine for one service
"I am not sure my prices are right"
Calculate one service's cost floor
"I am deciding who should run my marketing"
Compare agency proposals before you sign
All guides
Leads that do not book
Find where your last 20 inquiries stopped
Includes: Lead-to-booking audit worksheet
Read the guideAds
Choose your first ad channel and a fair test
Includes: Advertising channel decision worksheet
Read the guideAds
Fill specific weekday waxing openings
Includes: Waxing client growth plan
Read the guideAds
Turn portfolio interest into consultation requests
Includes: PMU consultation and portfolio checklist
Read the guideHiring an agency
Compare agency proposals before you sign
Includes: Beauty marketing agency comparison worksheet
Read the guideLeads that do not book
Build one first-facial path that books
Includes: Esthetician client growth plan
Read the guideNo-shows
Map your reminder timing and refill plan
Includes: No-show reduction plan
Read the guidePricing
Calculate one service's cost floor
Includes: Service pricing worksheet
Read the guideLeads that do not book
Plan your next full sets and first fills
Includes: Lash client growth plan
Read the guideRetention
Build a rebooking routine for one service
Includes: Rebooking plan
Read the guideLeads that do not book
Plan the path from inquiry to consultation
Includes: Med spa consultation plan
Read the guidePrefer video? Watch Jake Randolph and Tony Cruz on Search ads and the page they send people to (YouTube lesson, starts at 10:50).
Answer seven questions about your business. You get one priority to start with and two steps to take, whether you do the work yourself or want help.
