Leads that do not book
Beauty Leads Not Booking? Find Where the Conversation Stops
Find where your last 20 inquiries stopped
Includes: Lead-to-booking audit worksheet
Beauty business marketing guides, by the problem in front of you
Free guides from Beauty Biz Pro, the marketing agency and growth platform for beauty professionals, founded by Jake Randolph. Pick what is not working, read the guide, and fill in its worksheet with your own numbers.
Browse by problem by specialty all 17 guides
What is not working right now?
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“I need more clients”
Topic hub
Plan Beauty Ads Around the Appointments You Want
Plan ads around one service, an offer that fits, and the appointments you want.
Start with: Facebook or Google Ads: Which Should Your Beauty Business Test First?
Or start with your specialty: Esthetics · Waxing · PMU · Lash
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“People ask questions, then disappear”
Topic hub
Why Beauty Leads Don't Book
Find where inquiries stop: no reply, a reply that misses the question, no open time, a poor fit, or a no-show.
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“Clients book and then do not show up”
Guide
How to Reduce No-Shows and Refill Empty Slots at Your Spa or Salon
A missed appointment is a slot you already filled once. Reminder timing and a clear cancellation deadline help keep it filled.
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“Clients do not come back on schedule”
Guide
How to Get Clients to Rebook: Checkout, Reminders, and Welcome-Back Messages
Measure your rebooking rate for one service first. Then ask at checkout and time the reminder to that service.
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“I am not sure my prices are right”
Guide
How to Price Beauty Services and Explain a Price Increase Clearly
Work out one service's cost floor from your real costs and time before you change the menu.
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“I am deciding who should run my marketing”
Guide
How to Choose a Beauty Marketing Agency: What to Ask Before You Sign
Compare proposals on five decisions before you sign: fit, work included, evidence, total cost, and exit terms.
Every guide and the worksheet it includes
Ads
Facebook or Google Ads: Which Should Your Beauty Business Test First?
Choose your first ad channel and a fair test
Includes: Channel decision worksheet
Illustration Ads
How to Get More Waxing Clients for the Openings You Need to Fill
Fill specific weekday waxing openings
For wax studio owners. Includes: Waxing client growth plan
Illustration Ads
How to Get More PMU Clients: From Portfolio to Consultation
Turn portfolio interest into consultation requests
For PMU artists. Includes: PMU consultation and portfolio checklist
Hiring an agency
How to Choose a Beauty Marketing Agency: What to Ask Before You Sign
Compare agency proposals before you sign
Includes: Beauty marketing agency comparison worksheet
Illustration Leads that do not book
How to Get More Esthetician Clients Without Posting Every Day
Build one first-facial path that books
For spa and esthetics studio owners. Includes: Esthetician client growth plan
Illustration No-shows
How to Reduce No-Shows and Refill Empty Slots at Your Spa or Salon
Map your reminder timing and refill plan
Includes: No-show reduction plan
Illustration Pricing
How to Price Beauty Services and Explain a Price Increase Clearly
Calculate one service's cost floor
Includes: Service pricing worksheet
Illustration Leads that do not book
How to Get More Lash Clients: From Your First Portfolio to Repeat Fills
Plan your next full sets and first fills
For lash and brow artists. Includes: Lash client growth plan
Illustration Retention
How to Get Clients to Rebook: Checkout, Reminders, and Welcome-Back Messages
Build a rebooking routine for one service
Includes: Rebooking plan
Illustration Leads that do not book
Med Spa Patient Acquisition: From Lead Generation to Booked Consultation
Plan the path from inquiry to booked consultation
For med spa owners. Includes: Med spa consultation plan
Hiring an agency
How to Evaluate a Med Spa Marketing Agency Before You Sign
Vet a med spa agency before you sign
For med spa owners. Includes: Beauty marketing agency comparison worksheet
Ads
Med Spa Facebook Ads: One Treatment, One Next Step, and What to Count
Plan one treatment ad and the counts behind it
For med spa owners. Includes: Med spa consultation plan
Ads
16 Med Spa Marketing Ideas, Grouped by the Goal Each One Serves
Pick the ideas that fix where your inquiries stop
For med spa owners. Includes: Med spa consultation plan
Hiring an agency
Beauty Business Coach or Marketing Agency: Which Problem Are You Paying to Fix?
Find which problem you are paying to fix
Includes: Lead-to-booking audit worksheet
Ads
Facial Ads That Book Without Discounting: Three Offer Shapes and One Real Cost per Inquiry
Pick a facial offer that protects your price
For spa and esthetics studio owners. Includes: Esthetician client growth plan
Hiring an agency
Run Your Own Wax Studio Facebook Ads or Hire Help? How to Decide
Decide who runs your ads and who answers the replies
For wax studio owners. Includes: Waxing client growth plan
Industry photos are illustrations, not clients.
Prefer video? Watch Jake Randolph and Tony Cruz on Search ads and the page they send people to (YouTube lesson, starts at 10:50).
Want help for your type of business?
- Spa and esthetics how our marketing services work for spa and esthetics studio owners
- Waxing how our marketing services work for wax studio owners
- Med spa how our marketing services work for med spa owners
- Permanent makeup how our marketing services work for PMU artists
- See anonymized campaign results with the source and limits of every number
Not sure which problem to tackle first?
Answer seven questions about your business. You get one priority to start with and two steps to take, whether you do the work yourself or want help.
Take the Free Growth Assessment
Seven questions. Contact details are optional and come at the end.
Or ask other owners in the free community