Learn
Get clearer about your ads, bookings, and next marketing decision. Each guide includes a practical worksheet you can use with your own business.
Practical guides
Leads that do not book
Getting beauty leads but few bookings? Audit inquiries, replies, conversations, bookings, and attendance to identify what to fix before buying more leads.
Includes: Lead-to-booking audit worksheet
Read the guideAds
Compare Facebook and Google Ads for your salon, spa, or beauty studio. Choose a first channel and measure inquiries, bookings, and attended appointments.
Includes: Advertising channel decision worksheet
Read the guideAds
Get more waxing clients with a practical plan for local visibility, first-visit booking, available appointment capacity, and thoughtful rebooking.
Includes: Waxing client growth plan
Read the guideAds
Get more PMU clients with a clear service portfolio, local visibility, consultation process, and follow-up plan that keeps service and training inquiries separate.
Includes: PMU consultation and portfolio checklist
Read the guideHiring an agency
Choosing a marketing agency for your salon or spa? Compare scope, evidence, account access, follow-up, reporting, and exit terms with a buyer worksheet.
Includes: Beauty marketing agency comparison worksheet
Read the guideLeads that do not book
Get more esthetician clients with a plan for one service, a first visit people understand, fast replies, local visibility, and a return visit.
Includes: Esthetician client growth plan
Read the guideNo-shows
Reduce no-shows with a clear policy, confirmations and reminders that make rescheduling easy, and a way to refill openings when plans change.
Includes: No-show reduction plan
Read the guidePricing
Price facials, lashes, waxing, and other beauty services from your real costs and time, check demand, and raise prices with notice clients respect.
Includes: Service pricing worksheet
Read the guideLeads that do not book
Get more lash clients with real portfolio proof, a first set people can book on a phone, fast replies, local visibility, and a fill schedule planned from day one.
Includes: Lash client growth plan
Read the guideRetention
Get more clients to rebook with a checkout question, service-based reminders, an easy booking link, and a plan to welcome back clients who drifted away.
Includes: Rebooking plan
Read the guideWatch
Visit Jake's YouTube channel for his videos on marketing and AI for business owners.
Watch on YouTubeConnect
Join the free Beauty Biz Pro community on Skool. Share the problem you are working on and connect with other owners.
Join the free communityAssess
Use the free Growth Assessment to reflect on your business, the inquiries you receive, and where you want help.
Take the Growth AssessmentExplore how our marketing services apply to spa and esthetics studio owners.
How we help spa and esthetics studio ownersExplore how our marketing services apply to wax studio owners.
How we help wax studio ownersExplore how our marketing services apply to med spa owners.
How we help med spa ownersExplore how our marketing services apply to PMU artists.
How we help PMU artistsJoin the free Beauty Biz Pro community on Skool and bring your questions about marketing, booking, and growth.
