Founder, Beauty Biz Pro
Jake Randolph
Jake Randolph is the founder of Beauty Biz Pro, a marketing agency and growth platform for beauty professionals. He started it in 2017, leads its marketing strategy, and trains the team that runs its paid advertising and builds its Beauty Biz AI booking and follow-up systems.
- 2017 founded Beauty Biz Pro
- $50M+ in ad spend managed across his career
- Air Force veteran, based in Pensacola, Florida
What I do at Beauty Biz Pro
I lead Beauty Biz Pro’s marketing strategy and train the team behind our campaigns and growth systems. My job is to connect the offer, the advertising, and what happens after someone asks about booking.
Our team manages the day-to-day campaign and system work. Tony Cruz, our Head Coach, leads coaching and strategy calls. We start with the business you have, the clients you want, and the problem that is getting in the way.
How I got here
I am an Air Force veteran and founded Beauty Biz Pro in 2017. My work in beauty marketing has included paid advertising and the booking and follow-up systems that support it, which today run on Beauty Biz AI, our own platform.
Across my career, I have managed more than $50 million in ad spend. That is a career-wide figure across brands, not a measure of Beauty Biz Pro client revenue or beauty industry ad spend alone.
Today our work brings together campaign management, practical coaching, and Beauty Biz AI. I am based in Pensacola, Florida.
Where Beauty Biz Pro’s approach is written up
The specialty pages show how we run campaigns for each business type, with anonymized campaign reports: spa and esthetics, wax studios, and med spas. Beauty Biz AI covers the booking and follow-up systems. Results collects every campaign report with the source of each number.
Speaking and events
Tony and I have run in-person masterminds for beauty business owners and teach online. See past events and how to request a speaker.
Watch Jake work through an advertising decision
In a 2024 Beauty Biz Pro advertising lesson, at 10:50, Jake and Tony Cruz connect Search advertising with the quality of the page the ad sends people to. At 13:10, they point out that people searching may still be researching. The Facebook vs Google Ads guide builds on that lesson.
Jake leads strategy and trains the team. The agency team runs client accounts day to day. See who does what.
Questions about working with Jake
Question not here? Ask the team.
Does Jake Randolph run my ad account?
No. Jake leads strategy and trains the team. The agency team runs client accounts day to day, and your proposal names who is responsible for each part of your work.
Who will I talk to on a strategy call?
Tony Cruz, Head Coach, or Andrea from his team. The call is free and takes 30 minutes. Book a free strategy call
What is Beauty Biz AI?
Beauty Biz Pro's own platform for AI booking and follow-up systems. Every chatbot, voice agent, funnel, and CRM we set up for a client is powered by it. See what Beauty Biz AI does
Start in the free community
Join other beauty business owners in Beauty Growth Community, Beauty Biz Pro's free community on Skool. Explore our services when you are ready for help from the agency.