Attract
Reach more of the right clients
You are the esthetician and the marketing department. The marketing happens after close. Get help with a clear offer, paid advertising, and a page that explains the next step.
Explore paid advertisingBeauty business marketing · Led by Jake Randolph
Your beauty business deserves a real marketing team.
Attract new clients, turn more inquiries into appointments, and grow with done-for-you advertising, practical coaching, and AI follow-up systems.
Not sure where to start? The assessment gives you a priority and two practical next steps.
Meet Jake and the thinking behind Beauty Biz Pro.
Since 2017Marketing for beauty businesses
Beauty is our focusSpas, esthetics, waxing, med spas, and PMU
$50M+Ad spend Jake has managed across his career
44,000+Members in our free Facebook group. Join free What we do
You do the treatments. We help with the business behind them.
Convert
Make it easier to become a client
“How much for a facial?” lands in your inbox at 9:14 pm. Build a response and booking process that helps interested people move forward, even when you are with a client.
Explore funnels and follow-up
Grow
Make decisions with a clear plan
A busy week can still leave you wondering where the money went. Work through your offer, pricing, retention, and capacity with coaching focused on your next decision.
Explore business coachingWho we help
Marketing starts with understanding your business
Spa and esthetics
A facial inquiry, a first visit, and a returning client need different messages. Connect your offer, local advertising, and rebooking process.
How we help spa and esthetics studio owners
Waxing
Short appointment slots make gaps expensive. Focus on a clear first-visit offer, local demand, and a practical path to the next appointment.
How we help wax studio owners
Med spa
Build a clear path from a treatment inquiry to a consultation. Keep general scheduling separate from questions that need a qualified provider.
How we help med spa owners
Permanent makeup
Clients want to see your work and understand the process before committing. Connect your portfolio, consultation offer, and inquiry follow-up.
How we help PMU artistsClient feedback
Owners, in their own words
Feedback from owners who have worked with Jake, Tony, or Beauty Biz Pro.
Jake & Tony are a class act. They share all their knowledge & go above & beyond to help everyone. Their delivery of information is easily understood. I am beyond blessed to have them by my side in this journey!
Debra Feedback on Jake and Tony. Service or program and business type not documented. I've worked with Beauty Biz Pro for over 3 years now. I consistently hit 10-15K MONTHS. And I only offer PMU services and training. The amount of leads I'm getting is amazing. HIGHLY RECOMMENDED!
Brensha PMU services and training business. Beauty Biz Pro service and reporting dates not documented. I've been using Jake for almost a year and a half. He has completely changed my business from a part-time hobby to a full-time sustainable business. I'M CONSISTENTLY BOOKED 2-4 MONTHS IN ADVANCE.
Harmony Feedback on working with Jake. Service, business type, and reporting dates not documented. These are personal accounts. The quotes do not show which service produced an outcome and are not a forecast for your business. Read the source context with each testimonial on our results page.
How we work
Find the problem. Build the plan. Put it to work.
Start with your business
Look at your goals, inquiries, available appointments, and what you are ready to invest. The assessment can help you organize those priorities.
Choose the right help
Talk through advertising, coaching, and systems on a strategy call. Agree on the scope and pricing that fit the work.
Put the plan into practice
Work with the team on the agreed services. Use what you learn from the campaign and booking process to decide what to improve next.
Our services
A marketing team, with the tools to support the work
Paid advertising
Campaign strategy and management built around your offer, the clients you want, and your ability to take on new business.
Discuss advertisingBooking funnels
A focused page and inquiry flow that help prospective clients understand the service and take the next step.
Explore booking funnelsBusiness coaching
Practical guidance on your offer, pricing, policies, and the decisions that affect how your business grows.
Explore coachingBeauty Biz AI
Booking and follow-up workflows that support your marketing and help your team handle routine inquiries.
Explore Beauty Biz AIPowered by Beauty Biz AI
Good marketing needs a good follow-up process
An ad can start a conversation. What happens next matters too. Beauty Biz AI supports your team with replies, scheduling, and reminders configured around your business.
AI Receptionist
Respond to after-hours inquiries and help clients book
Configure replies around your approved service menu, prices, and booking process, with a handoff when a question needs your team.
Voice AI
Handle routine calls while you are with a client
A voice agent for general questions and scheduling, configured with your menu, hours, and a path to a person when needed.
Speed-to-Lead
Follow up with new inquiries while interest is fresh
Configure a follow-up sequence for incoming leads, with timing, approved messages, and stop rules matched to your business.
No-Show Reducer
Help reduce missed appointments and recover openings
Use confirmations, reminders, and clear cancellation instructions to help clients keep or reschedule their appointments.
Jake and the team
Beauty marketing experience. Practical guidance.
Founder
Jake Randolph
Jake leads Beauty Biz Pro’s marketing strategy and the team behind its campaigns and growth systems. He has worked in beauty business marketing since 2017.
Read profile
Head Coach
Tony Cruz
Tony leads coaching, co-hosts webinars, and runs strategy calls. His focus is the business decisions behind the marketing plan.
Read profile
Learn
Start with a useful next step
Beauty Leads Not Booking? Find and Fix the Drop-Off
Getting beauty leads but few bookings? Audit inquiries, replies, conversations, bookings, and attendance to identify what to fix before buying more leads.
Read the guide
Facebook Ads vs Google Ads for Beauty Businesses
Compare Facebook and Google Ads for your salon, spa, or beauty studio. Choose a first channel and measure inquiries, bookings, and attended appointments.
Read the guide
How to Get More Waxing Clients and Keep Your Schedule Growing
Get more waxing clients with a practical plan for local visibility, first-visit booking, available appointment capacity, and thoughtful rebooking.
Read the guideBefore you choose your next step
Do I need more leads or better follow-up?
Start by looking at where business is being lost. If inquiries are scarce and you have capacity, attracting new clients may be the priority. If inquiries arrive but do not become appointments, review the offer, response, and booking process first. The assessment helps you choose a starting point.
Do I have to post every day or be on camera?
You do not need to build your entire marketing plan around daily posting. The right mix depends on your service, local market, offer, and available time. We can discuss advertising, a focused booking page, and follow-up alongside your content.
Do I have to use AI to work with you?
AI is one of the tools we offer. Your starting point might be advertising, a better inquiry page, or coaching. We look at the problem before recommending a service.
What if I am new, or already fully booked?
Business age and revenue do not tell the whole story. A new studio may be ready to invest. A full calendar may call for pricing, retention, or capacity work. Your goals and ability to take the next step matter.
How much does it cost to work with Beauty Biz Pro?
We discuss pricing on a strategy call once we understand your goals and the work involved. Talk through your priorities, the services that fit, and the scope before deciding whether to move forward.
Let’s talk about your beauty business
Tell us what you want to improve. We’ll talk through your priorities, the services that fit, and what working together could look like.