Open appointments
You have room on the calendar and not enough of the right people asking.
See how we run ads for open appointments Guide: choose Facebook or Google for your first testBeauty business marketing · Led by Jake Randolph
Your beauty business deserves a real marketing team.
Attract new clients, turn more inquiries into appointments, and grow with done-for-you advertising, practical coaching, and AI follow-up systems.
Not sure where to start? The assessment gives you a priority and two practical next steps.
Meet Jake and the thinking behind Beauty Biz Pro.
Start here
Which of these sounds like your calendar?
Inquiries going quiet
People ask about price or availability, then stop replying before they book.
See booking pages and follow-up Guide: find where inquiries drop offClients not returning
First visits happen. Second visits do not, or they drift further apart.
See how coaching works on retention Guide: get clients to rebookNone of these, or more than one? The Growth Assessment asks seven questions and names what to fix first.
Since 2017Marketing for beauty businesses
Beauty is our focusSpas, esthetics, waxing, med spas, and PMU
$50M+Ad spend Jake has managed across his career
44,000+Members in our free Facebook group. Join free What we do
You do the treatments. We handle the marketing behind them.
Attract
Paid advertising
Campaigns for the services you want to grow, built around your offer and the appointments you can actually take.
Explore paid advertisingConvert
Booking funnels and follow-up
“How much for a facial?” lands in your inbox at 9:14 p.m. A focused page and a reply process move that person toward a booked time, even while you are with a client.
Explore funnels and follow-upGrow
Business coaching
A busy week can still leave you wondering where the money went. Tony Cruz works through your offer, pricing, retention, and capacity with you.
Explore business coachingPowered by Beauty Biz AI
Replies, reminders, and follow-up
Workflows configured around your menu, hours, and policies, with a handoff to your team when a question needs a person.
Explore Beauty Biz AI Get a Marketing Plan
This books a 30-minute strategy call with Tony Cruz, our Head Coach, or Andrea from his team. You leave with a first priority and a straight answer on whether our services fit. Scope and pricing come after that, in a written proposal.
How the pieces connect
One facial inquiry, from the ad to a booked appointment
The ad, the reply, and the booking page have one job each. When one of them breaks, the other two cannot make up for it.
Illustrative example
Solace Skin Studio, first-facial campaign
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1. The ad
New clients
Your first facial at Solace
Photo: your real treatment roomSixty minutes with [esthetician name], built around your skin. You leave knowing what your next visit should be.
Sells one service and the person who does it. One next step, no discount required.
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2. The reply
Instagram DM, 9:14 p.m.- Client
How much for a facial?
- Solace (demo business)
Our first facial is [your price] for 60 minutes, with a skin consult built in. I have Thursday at 10:00 or Saturday at 1:30. Want one of those?
Answers the price first, says what is included, and offers two real times instead of a link to go hunting.
- Client
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3. The booking step
Confirm your first facial
Thursday, 10:00 a.m.
[Your price] · 60 minutes
Plans change? Reschedule from the link in your confirmation text.
Repeats the time and price they agreed to and shows how to change it, so the slot is kept or freed early.
Who we help
Marketing starts with understanding your business
Spa and esthetics
A facial inquiry, a first visit, and a returning client need different messages. Connect your offer, local advertising, and rebooking process.
How we help spa and esthetics studio owners
Waxing
Short appointment slots make gaps expensive. Focus on a clear first-visit offer, local demand, and a practical path to the next appointment.
How we help wax studio owners
Med spa
Build a clear path from a treatment inquiry to a consultation. Keep general scheduling separate from questions that need a qualified provider.
How we help med spa owners
Permanent makeup
Clients want to see your work and understand the process before committing. Connect your portfolio, consultation offer, and inquiry follow-up.
How we help PMU artistsClient feedback
Owners, in their own words
Feedback from owners who have worked with Jake, Tony, or Beauty Biz Pro.
Jake & Tony are a class act. They share all their knowledge & go above & beyond to help everyone. Their delivery of information is easily understood. I am beyond blessed to have them by my side in this journey!
Debra Feedback on Jake and Tony. Service or program and business type not documented. I've worked with Beauty Biz Pro for over 3 years now. I consistently hit 10-15K MONTHS. And I only offer PMU services and training. The amount of leads I'm getting is amazing. HIGHLY RECOMMENDED!
Brensha PMU services and training business. Beauty Biz Pro service and reporting dates not documented. I've been using Jake for almost a year and a half. He has completely changed my business from a part-time hobby to a full-time sustainable business. I'M CONSISTENTLY BOOKED 2-4 MONTHS IN ADVANCE.
Harmony Feedback on working with Jake. Service, business type, and reporting dates not documented. These are personal accounts. The quotes do not show which service produced an outcome and are not a forecast for your business. Read the source context with each testimonial on our results page.
Read the testimonials and their context See anonymized campaign reports
How we work
Find the problem. Build the plan. Put it to work.
Start with your business
Look at your goals, inquiries, available appointments, and what you are ready to invest. The assessment can help you organize those priorities.
Choose the right help
Talk through advertising, coaching, and systems on a strategy call. Agree on the scope and pricing that fit the work.
Put the plan into practice
Work with the team on the agreed services. Use what you learn from the campaign and booking process to decide what to improve next.
Powered by Beauty Biz AI
Good marketing needs a good follow-up process
An ad can start a conversation. What happens next matters too. Beauty Biz AI supports your team with replies, scheduling, and reminders configured around your business.
AI Receptionist
Respond to after-hours inquiries and help clients book
Replies by chat, social message, or text from your approved menu, prices, and policies, then gives the next booking step or hands the conversation to your team.
Voice AI
Handle routine calls while you are with a client
Answers routine calls about services, hours, and scheduling from your approved information, and takes a message with a summary when a caller needs a person.
Speed-to-Lead
Follow up with new inquiries while interest is fresh
A prompt first reply to form and ad inquiries, then one short follow-up, with messages, timing, and stop rules agreed with you.
No-Show Reducer
Help clients keep appointments or tell you early
Confirmations and reminders timed around your cancellation policy, with an easy way to reschedule while there is still time to offer the opening.
Jake and the team
Beauty marketing experience. Practical guidance.
Founder
Jake Randolph
Jake leads Beauty Biz Pro’s marketing strategy and the team behind its campaigns and growth systems. He has worked in beauty business marketing since 2017.
Read profile
Head Coach
Tony Cruz
Tony leads coaching, co-hosts webinars, and hosts strategy calls with Andrea from his team. His focus is the business decisions behind the marketing plan.
Read profile
Learn
Start with a useful next step
Beauty Leads Not Booking? Find Where the Conversation Stops
Getting beauty inquiries but few bookings? Trace your last 20 from first message to attended visit, find where they stop, and fix that one step first.
Read the guide
Facebook or Google Ads: Which Should Your Beauty Business Test First?
Decide whether your salon, spa, or studio should test Google Search or Facebook and Instagram first, then measure bookings and attended visits fairly.
Read the guide
How to Get More Waxing Clients for the Openings You Need to Fill
Fill the waxing openings you actually have: pick the service and weekday times, answer price-first DMs well, and show first-timers what their visit looks like.
Read the guideBefore you choose your next step
Do I need more leads or better follow-up?
Start by looking at where business is being lost. If inquiries are scarce and you have capacity, attracting new clients may be the priority. If inquiries arrive but do not become appointments, review the offer, response, and booking process first. The assessment helps you choose a starting point.
Do I have to post every day or be on camera?
You do not need to build your entire marketing plan around daily posting. The right mix depends on your service, local market, offer, and available time. We can discuss advertising, a focused booking page, and follow-up alongside your content.
Do I have to use AI to work with you?
AI is one of the tools we offer. Your starting point might be advertising, a better inquiry page, or coaching. We look at the problem before recommending a service.
What if I am new, or already fully booked?
Business age and revenue do not tell the whole story. A new studio may be ready to invest. A full calendar may call for pricing, retention, or capacity work. Your goals and ability to take the next step matter.
How much does it cost to work with Beauty Biz Pro?
We discuss pricing on a strategy call once we understand your goals and the work involved. Talk through your priorities, the services that fit, and the scope before deciding whether to move forward.
Let’s talk about your beauty business
Tell us what you want to improve. We’ll talk through your priorities, the services that fit, and what working together could look like.