Done-for-you marketing · Waxing

Done-for-you marketing for wax studios that want a full book, not a full inbox

Done-for-you ads, missed-call and message follow-up, and booking coaching for wax studio owners. What is included, how pricing is set, and who it fits.

Beauty Biz Pro runs the ads, catches the calls and messages you miss mid-service, and coaches you on turning “how much for a Brazilian?” into a booked time. Here is what that includes, how pricing is set, and whether it fits your studio.

What you get

A campaign built around the service you want more of, usually a Brazilian or sugaring. We choose the offer structure with you. It can be a service-focused campaign with no discount, a new-client price that includes aftercare, or a set amount off a first visit. We pick based on your margins and your openings, not a default.

Real footage of your studio

A first-time client wants to see the room and the person. We build the creative around your studio and you, so the ad answers “who will do this, and where?” before anyone has to ask.

Follow-up for the calls and messages you miss

Powered by Beauty Biz AI. A missed call gets a text back. A message about price gets an answer, what the visit includes, and an opening to book. You step in whenever the conversation needs you.

Coaching on the conversation

Tony Cruz works with owners on the part that decides whether an inquiry books: what to say when someone asks the price, how to explain the service, how to handle first-visit nerves, and when to offer a specific time.

Reminders and rebooking

Reminders early enough to refill a cancelled slot, a policy the client sees before the appointment, and a rebooking offer at checkout on the timing you recommend.

What it costs

We do not publish a price list, because the cost depends on the scope. Your proposal breaks down each part before you decide:

  • Our fee for the work in your scope.
  • Ad spend, paid to the ad platform and separate from our fee. The budget is agreed with you in the proposal.
  • Beauty Biz AI, if your plan includes it.
  • Your booking software, which stays yours.

Who this is for

  • You have openings you want filled with a specific service, whether that is weekday afternoons or a new room.
  • Inquiries come in but too few turn into bookings, and you want help with what to say.
  • You can answer or approve messages the same day and follow the booking process we set up.
  • You care about rebooking, not just the first visit.

Who this is not for

  • Your book is full with no room to grow. Pricing, hours, or hiring may come first.
  • You only want the cheapest possible first-visit price blasted as wide as possible.
  • You want a guaranteed number of bookings. No honest agency can promise that.

What wax studio owners have seen

One waxing campaign produced 40 messaging conversations at $6.66 each on $266.20 in ad spend, and the owner had only a handful of April openings left. See results from wax studio campaigns for the details and how each number was measured.

How we start

  1. A strategy call with Tony or Andrea. We look at your menu, your openings, where inquiries come from, and what happens to them now.
  2. A written proposal. Scope, fees, responsibilities, and how progress will be measured, all before you decide.
  3. Build and launch. Offer, creative, follow-up, and reminders, in the order your proposal sets out.

Want to understand the approach first? Read how we handle wax studio marketing.

Powered by Beauty Biz AI

Systems your plan can include

Which systems you use, and how they connect to your booking software, is agreed in your scope.

Questions owners ask

What is included?

Depending on your scope: a paid advertising campaign for one waxing service, follow-up for missed calls and messages powered by Beauty Biz AI, appointment reminders, and coaching with Tony Cruz on your offer and on what to say to inquiries. Your written proposal lists exactly what is included for your studio.

What do I need to provide?

Your service menu and prices, the service you want to grow, the openings you can fill, short video or photos of your studio and yourself, access to the accounts the work needs, and quick approvals on ads and messages.

Who owns the ad account and the assets?

Account access, asset ownership, and what happens when the engagement ends are written into your agreement before work begins. Read those terms before you sign, and ask about anything that is unclear.

What costs are separate from your fee?

Ad spend is paid to the ad platform and is separate from any fee to us. A Beauty Biz AI subscription, if your plan includes it, and your booking software are listed separately in your proposal.

How is performance measured?

For most waxing campaigns: cost per conversation or inquiry, booked first visits, attended first visits, and rebooked visits. We agree on the definitions and where the data comes from before launch, and we keep first-time and returning clients separate.

What happens when a message needs a real person?

It goes to you. Beauty Biz AI answers from your approved services, prices, and policies, and hands off anything outside them, such as a question about a skin condition or a request it cannot book.

The next step

Book a call with Tony

Tony Cruz

Head Coach

Tony Cruz

Tony or Andrea from his team will look at how inquiries reach you, how fast they get a reply, and how full your calendar is. You leave knowing which lever to pull first.

About Tony

Bring your service menu, your prices, the appointments you have room for, and whatever numbers you track. Rough numbers are fine.

Book a Strategy Call

Talk through the plan for your waxing business

Tell us what you want to grow, where inquiries get stuck, and what your team can support.