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Wax studio marketing agency

Marketing help for the gaps in your wax studio's calendar

Ads built from three clips you film on your phone, follow-up for the calls you miss mid-service, and coaching on turning price questions into booked times. One service and one first-visit offer at a time.

Book a Free Strategy Call Or read how we approach waxing marketing

40 messaging conversations at $6.66 per conversation from a waxing campaign.

Ad platform data from Tony Cruz's written report dated September 28, 2026. Not a forecast. A conversation is a message thread, not a booking. See the report

Updated by the Beauty Biz Pro team, founded by Jake Randolph. How we source numbers: editorial policy.

Beauty Biz Pro shapes your first-visit offer, builds ads from footage of your studio, sets up follow-up for the calls and messages you miss mid-service, and coaches you on turning price questions into booked times. Beauty Biz Pro is a marketing agency and growth platform for beauty professionals, founded by Jake Randolph in 2017.

How the work fits together

The work runs in five steps, and two of them are yours: we set the offer with you, you film three short clips on your phone, we build and run the ads, Beauty Biz AI texts back missed calls and replies to messages if your plan includes it, and you offer the next visit at checkout.

  1. You and us

    The offer

    Which service, and whether the first visit is full price, includes aftercare, or has a set amount off.

  2. You

    Your footage

    Three short clips on your phone, from the guide below.

  3. Us

    The ads

    Built from your footage and run on the platforms in your proposal.

  4. Us, then you

    The replies

    Missed-call and message follow-up if your plan includes Beauty Biz AI. You answer what needs you.

  5. You

    First visit and rebooking

    You offer the next visit at checkout. Reminders help keep it.

What the work can include

Your proposal picks from these parts and lists exactly what is included for your studio.

A campaign built around the service you want more of, usually a Brazilian or sugaring. We choose the offer structure with you. It can be a service-focused campaign with no discount, a new-client price that includes aftercare, or a set amount off a first visit. We pick based on your margins and your openings, not a default.

Creative built from your studio footage

A first-time client wants to see the room and the person. You film short clips on your phone and we build the ads from them, so the ad answers “who will do this, and where?” before anyone has to ask.

Fill-in template

Three clips to film this week

  1. You, introducing yourself. Face the camera and say your name, how long you have been waxing, and what someone can expect at their first visit.
  2. The clean room. A slow pan of your treatment room, set up and ready, lights on.
  3. Your cart and prep. Where you set up: the wax warming, fresh supplies, the details that show you run a clean studio.
Phone video is fine. Film in daylight or with your normal room lighting. Editing and any production help are set out in your proposal.

Follow-up for the calls and messages you miss

Powered by Beauty Biz AI, if your plan includes it. A missed call gets a text back. A message about price gets an answer, what the visit includes, and a next step toward booking. You step in whenever the conversation needs you.

Coaching on the conversation

Whether an inquiry books is decided in the reply: what to say when someone asks the price, how to explain the service, how to handle first-visit nerves, and when to offer a specific time. Tony Cruz, Beauty Biz Pro’s head coach, works through those replies with owners. Here is the kind of rewrite that coaching produces.

Illustrative example

A first-visit question, rewritten

Instagram DM Easy to ignore
  1. Client

    I've never had a Brazilian before. Does it hurt a lot?

  2. Your studio

    Everyone's different! You can book here: [link]

  • Dodges the worry.
  • Pushes a link before they feel ready.
Instagram DM Easier to act on
  1. Client

    I've never had a Brazilian before. Does it hurt a lot?

  2. Your studio

    It's the most common question I get, and a fair one. I work quickly, tell you each step before I do it, and you can ask me to pause anytime. Want to come in [day] at [time] for your first one?

  • Takes the worry seriously without promising it won't hurt.
  • Says what you do, in your voice.
  • Ends with a specific time.
Illustrative. A labeled example of the kind of reply worked through in coaching, not a real client conversation.

Reminders and rebooking

Reminders that arrive before your cancellation deadline, so a cancellation leaves time to offer the opening. A policy the client sees before the appointment. A rebooking offer at checkout on the timing you recommend.

What has a waxing ad campaign produced?

One anonymized waxing campaign produced 40 messaging conversations at $6.66 each. The report below gives the source and what the numbers do not show.

Anonymized campaign report

A waxing campaign for limited evening and Saturday hours

Messaging conversations (ad platform)
40
Cost per conversation (ad platform)
$6.66
Ad spend (ad platform)
$266.20
  • April appointments left (owner reported): A handful

Source: Ad platform data for one campaign. The owner, who works limited evening and Saturday hours, told Tony Cruz only a handful of April appointments were left. From Tony Cruz's written report to Jake Randolph, Beauty Biz Pro's founder, dated September 28, 2026. Period: Not supplied

What this does not show

  • A conversation is someone starting a message thread with the studio. It is not a booking.
  • Bookings from these conversations were not reported.
  • Not every appointment on that calendar came from this campaign, and how many did was not reported.
  • One campaign. Not a forecast for your business.

An owner-reported coaching result is on our wax studio marketing page. Every anonymized campaign report is on the results page.

What you provide

  • Your service menu and prices
  • The service you want to grow and the openings you want filled
  • The three clips above, plus a few photos of your studio and yourself
  • Access to the ad, booking, and messaging accounts the work needs
  • Same-day answers or approvals on ads and messages

Turnaround, reporting, and launch timing are agreed in your proposal.

What it costs

We do not publish a price list, because the cost depends on the scope: how many services and campaigns, which Beauty Biz AI systems are included, and how much coaching. Your proposal breaks the cost into its parts before you decide:

  • Our fee for the work in your scope.
  • Ad spend, paid to the ad platform and separate from our fee. The budget is agreed with you in the proposal.
  • Beauty Biz AI, if your plan includes it.
  • Your booking software, which stays yours.

What your proposal answers

Before you sign, the proposal and agreement answer: who owns the ad account and the creative, whether you can keep using the ads built from your footage, what access we need, what you receive if the engagement ends, and how cancellation works. Ask about any of these on the call.

Comparing us with another agency? Use the questions to ask any agency before you sign.

The free 30-minute strategy call covers where business is getting lost, what to fix first, and whether we fit. Book a Free Strategy Call

Who this is for

  • You have openings you want filled with a specific service, whether that is weekday afternoons or a new room.
  • Inquiries come in but too few turn into bookings, and you want help with what to say.
  • You want an offer that respects your margins and a process for following up.
  • You can answer or approve messages the same day and follow the booking process we set up.
  • You care about rebooking, not just the first visit.

Who this is not for

  • Your book is full with no room to grow. Pricing, hours, or hiring may come first.
  • Nobody can answer or approve messages during the week.
  • You want a guaranteed number of bookings. No honest agency can promise that.

Should you hire a wax studio marketing agency or run ads yourself?

Hire help when you have specific openings to fill, such as weekday afternoons, someone can answer price DMs the same day, and you want the offer, the ads, the replies, and the rebooking built as one path. Run it yourself when you have the time to film, post, and answer every DM between appointments. To try it yourself first, start with how to get more waxing clients. Still deciding? Read run your own wax studio Facebook ads or hire help.

How we start

  1. Step 1

    A free 30-minute strategy call with Tony or Andrea

    We look at your menu, your openings, where inquiries come from, and what happens to them now.

  2. Step 2

    A written proposal

    Scope, fees, responsibilities, and how progress will be measured, all before you decide.

  3. Step 3

    Build and launch

    Offer, creative, follow-up, and reminders, in the order your proposal sets out.

Want to understand the approach first? Read how we handle wax studio marketing.

Systems your plan can include

Powered by Beauty Biz AI, our platform for booking and follow-up.

Which systems you use, and how they connect to your booking software, is agreed in your scope.

Questions owners ask

Question not here? Ask the team.

What does Beauty Biz Pro do for a wax studio?

Depending on your scope: a paid advertising campaign for one waxing service, ads built from footage you film, follow-up for missed calls and messages powered by Beauty Biz AI, appointment reminders, and coaching with Tony Cruz on your offer and on what to say to inquiries. Your written proposal lists exactly what is included for your studio.

Do you film my studio?

You film it, on your phone. The capture guide on this page lists the three clips we need, and we build the ads from what you send. Any editing or production help is set out in your proposal.

What do I need to provide?

Your service menu and prices, the service you want to grow, the openings you can fill, short video or photos of your studio and yourself, access to the accounts the work needs, and quick approvals on ads and messages.

Who owns the ad account and the assets?

Account access, asset ownership, and what happens when the engagement ends are written into your agreement before work begins. Ask about each one on the strategy call, and read those terms before you sign.

How much does a wax studio marketing agency cost?

We do not publish a price list: the fee depends on your scope, and your written proposal sets it before you decide. Ad spend is paid to the ad platform and is separate from any fee to us. A Beauty Biz AI subscription, if your plan includes it, and your booking software are listed separately in your proposal.

How will I know if my waxing ads are working?

For most waxing campaigns: cost per conversation or inquiry, booked first visits, attended first visits, and rebooked visits. We agree on the definitions and where the data comes from before launch, and we keep first-time and returning clients separate.

What happens when a client asks something the AI should not answer?

It goes to you. Beauty Biz AI answers from your approved services, prices, and policies, and hands off anything outside them, such as a question about a skin condition or a request it cannot book.

Tony Cruz, Head Coach

Talk it through with Tony or Andrea

Bring your menu and prices, the openings you want filled, and a few recent price questions with how you answered them. Rough numbers are fine.

Book a Free Strategy Call

If the work fits, a written proposal follows with scope, fees, and responsibilities, before you decide anything.

Or take the Free Growth Assessment