Diagnose before spending
A wax studio with empty Tuesday mornings needs more people asking. A studio whose messages sit unanswered until evening needs a reply process first. Same budget, different first move.
About Beauty Biz Pro
A marketing team that knows the work behind a beauty appointment.
Your marketing has to fit the business you actually run: the treatments on your menu, the hours you have, and the clients you want. Beauty Biz Pro has done that work for beauty business owners since 2017.
Our approach
Advertising is one part of the whole picture
Our focus is connecting an owner's marketing to the way they actually book and serve clients. An owner with open appointments and too few qualified inquiries needs a different plan from an owner whose messages go unanswered. Another business needs repeat bookings or a pricing review before it needs more demand.
So we look at the offer, the advertising, and what happens after someone asks about booking, then decide what comes first.
How we think
Four things we believe about growing a beauty business
Look beyond the lead count
An ad can produce plenty of messages that never become appointments. Inquiries, booked appointments, attended appointments, and repeat visits are counted separately so the weak step shows.
Fit the policy to the business
A med spa consultation and a quick brow wax do not need the same deposit or cancellation rule. Policies are choices to make for your services and clients, not a template.
Plan around real capacity
If Saturdays are full and Tuesdays are empty, the campaign should sell Tuesdays. More demand helps only where you have room to serve it.
The team
Who you work with
Founder
Jake Randolph
Leads Beauty Biz Pro's marketing strategy and trains the team behind its campaigns and growth systems. Founded the agency in 2017.
Read profile
Head Coach
Tony Cruz
Leads coaching, co-hosts webinars, and hosts strategy calls with beauty business owners to understand their goals and discuss the next step.
Read profileWho does what
- Strategy
- Jake Randolph sets marketing strategy and trains the team.
- Strategy calls
- Tony Cruz or Andrea from his team. This is usually your first conversation with us.
- Coaching
- Tony Cruz leads coaching and co-hosts the webinars with Jake.
- Delivery and support
- The agency team runs the ad accounts, builds the funnels and Beauty Biz AI setups, and looks after clients day to day.
Meet the team, or book a strategy call to talk with Tony or Andrea about your business.
Where you'll find us
In the room with beauty pros
Our work brings us together with beauty professionals at masterminds and industry gatherings. See photos from our events. Owners can also connect and ask questions in the free community.
Questions owners ask
What kind of businesses does Beauty Biz Pro work with?
Owners of spas, esthetics studios, wax studios, and med spas first, plus permanent makeup, lash and brow, hair, and permanent jewelry businesses. The common thread is an owner who books appointments and wants more of the right clients on the calendar.
Do you only run ads?
No. We manage paid advertising, build booking and follow-up systems through Beauty Biz AI, and coach owners on their marketing and business decisions. The starting point depends on whether you need more inquiries, better conversion, repeat bookings, or a different approach to your offer.
What is Beauty Biz AI?
Beauty Biz AI is our platform for booking and follow-up systems, including AI reception, missed-call responses, reminders, and lead follow-up. It supports the agency's marketing work by helping businesses respond to inquiries and manage appointments.
Where are you based and where do you work?
Jake is based in Pensacola, Florida. Contact the team to discuss your location, business, and the services you are looking for.
Talk through the plan for your business
Tell us what you want to improve. Discuss your goals, the help you need, and whether our services fit.