AI Receptionist
Respond to after-hours inquiries and help clients book
Replies by website chat or text from your approved menu, prices, and policies, then gives the next booking step or hands the conversation to your team.
Spa and esthetician marketing agency
A marketing team for the treatment you want to grow
One treatment, one campaign, one path from the ad to a booked appointment. We build the offer, the ad, the booking page, and the follow-up, and coach you on the decisions behind them.
55 leads or messages at $7.65 per lead or message from an acne treatment program campaign.
Ad platform data from Tony Cruz's written report dated September 28, 2026. Not a forecast. A lead or message is an inquiry, not a booking. See the report
Updated by the Beauty Biz Pro team, founded by Jake Randolph. How we source numbers: editorial policy.
Beauty Biz Pro builds the path from the first ad to the booked treatment for spa and esthetics owners: the offer, the campaign, the page, the follow-up, and coaching on the decisions behind them. Beauty Biz Pro is a marketing agency and growth platform for beauty professionals, founded by Jake Randolph in 2017.
What the work can include
Beauty Biz Pro’s spa work has four parts: paid ads for one treatment, a booking page that matches the ad, follow-up powered by Beauty Biz AI, and coaching with Tony Cruz, Beauty Biz Pro’s head coach. Your proposal picks the parts your spa needs.
Paid advertising for one treatment
A campaign built around a single treatment you want more of: a signature facial, a Korean facial, a HydraFacial, or an acne treatment program. We shape the offer with you. That might be a complimentary consultation, an added enhancement, or a first-visit incentive, and it does not have to be a discount.
A booking page that matches the ad
A focused page for that treatment, so someone who clicked an ad about acne care lands on acne care, not your full menu. It answers the questions they would otherwise DM you about and gives them one clear next step.
Illustrative example
A signature-facial booking page
New clients
1
The Signature Facial
2
[Your price] · 60 minutes
3 Photo: you in your real treatment room
A look at your skin, a facial matched to what we find, and a home-care plan you take with you.
- Same treatment name as the ad, so the click lands where it expected.
- Price and length up front. The page answers the question people would otherwise DM.
- Your room and your face, not stock. You supply the photo.
- One next step. No full menu to scroll.
Follow-up that answers while you are with a client
Powered by Beauty Biz AI, if your plan includes it. New inquiries get a prompt reply built from your approved menu, prices, and booking process, with a handoff to you when a question needs your expertise. Reminders help keep the appointments that get booked.
Coaching with Tony Cruz
The business decisions behind the marketing: which treatment to lead with, how to price it, how to explain the value when someone asks what makes you different, and how to plan the next visit.
What has a spa ad campaign produced?
One anonymized acne program campaign produced 55 leads or messages at $7.65 each. The report below gives the source and what the numbers do not show.
Anonymized campaign report
An acne treatment program campaign
- Leads or messages (ad platform)
- 55
- Cost per lead or message (ad platform)
- $7.65
- Ad spend (ad platform)
- $420.79
- Treatment plans booked (owner reported)
- 2
- Consultations (owner reported): Several
Source: Ad platform data for one campaign, plus the owner's report of bookings from it. From Tony Cruz's written report to Jake Randolph, Beauty Biz Pro's founder, dated September 28, 2026. Period: Not supplied
What this does not show
- One campaign. Not a forecast for your business.
- A lead or message is an inquiry, not a booking. The two treatment plans are the owner's report.
- The owner also reported several consultations; the exact number was not supplied.
- Treatment plan value was not reported, so no revenue or return on ad spend is calculated.
A second, owner-reported result is on our spa marketing page. Every anonymized campaign report is on the results page.
What you provide
- Your service menu and prices
- The treatment you want to grow and the appointments you have room for
- Photos or short video of your treatment room and yourself
- Access to the ad, page, and booking accounts the work needs
- One person who approves ad copy and messages, and does it quickly
Turnaround, reporting, and launch timing are agreed in your proposal.
What it costs
We do not publish a price list, because the cost depends on the scope: how many treatments and campaigns, whether a booking page is built, which Beauty Biz AI systems are included, and how much coaching. Your proposal breaks the cost into its parts before you decide:
- Our fee for the work in your scope.
- Ad spend, paid to the ad platform and separate from our fee. The budget is agreed with you in the proposal.
- Beauty Biz AI, if your plan includes it.
- Any third-party software you already use, such as your booking system.
What your proposal answers
Before you sign, the proposal and agreement answer: who owns the ad account and the creative, what access we need, whether you can keep using the ads and pages, what you receive if the engagement ends, and how cancellation works. Ask about any of these on the call.
Comparing us with another agency? Use the questions to ask any agency before you sign.
The free 30-minute strategy call covers where business is getting lost, what to fix first, and whether we fit. Book a Free Strategy Call
Who this is for
- You have open appointments you want filled with a specific treatment, not just more activity.
- You want to grow without making a discount the reason people book.
- You or your team can take the appointments the campaign produces and follow the booking process we set up.
- You are willing to test an offer, look at the numbers, and adjust.
Who this is not for
- Your book is already full and you have no room for new clients. Pricing, retention, or hiring may come first.
- You want leads but nobody is available to take the bookings they create.
- You want a guaranteed number of appointments. No honest agency can promise that.
Should you hire a spa marketing agency or run ads yourself?
Hire help when one treatment has room on the book, someone can take bookings the same day, and you want the offer, the ad, the page, and the follow-up built as one path around that treatment. Run it yourself when you can write the offer, make the creative, and answer inquiries between facials without letting them go cold. To try it yourself first, start with how to get more esthetician clients, and read facial ads that book without discounting before you write the offer.
How we start
-
Step 1
A free 30-minute strategy call with Tony or Andrea
We look at your menu, your openings, how inquiries reach you, and how fast they get a reply.
-
Step 2
A written proposal
Scope, fees, responsibilities, and how progress will be measured, all before you decide.
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Step 3
Build and launch
Offer, creative, booking page, and follow-up, in the order your proposal sets out.
Want to understand the approach first? Read how we handle spa and esthetician marketing.
Systems your plan can include
Powered by Beauty Biz AI, our platform for booking and follow-up.
Speed-to-Lead
Follow up with new inquiries while interest is fresh
A prompt first reply to form and ad inquiries, then one short follow-up, with messages, timing, and stop rules agreed with you.
No-Show Reducer
Help clients keep appointments or tell you early
Confirmations and reminders timed around your cancellation policy, with an easy way to reschedule while there is still time to offer the opening.
Voice AI
Handle routine calls while you are with a client
Answers routine calls about services, hours, and scheduling from your approved information, and takes a message with a summary when a caller needs a person.
Which systems you use, and how they connect to your booking software, is agreed in your scope.
Questions owners ask
Question not here? Ask the team.
What does Beauty Biz Pro do for my spa as a marketing agency?
Depending on your scope: a paid advertising campaign for one treatment, a booking page for that offer, follow-up for new inquiries powered by Beauty Biz AI, and coaching with Tony Cruz on your offer, pricing, and how inquiries are handled. Your written proposal lists exactly what is included for your spa.
What does my spa need to provide before ads launch?
Your service menu and prices, the treatment you want to grow, the appointments you have room for, photos or video of your treatment room and yourself, access to the accounts the work needs, and quick approvals on ad copy and messages.
Who owns the ad account and the assets?
Account access, asset ownership, and what happens when the engagement ends are written into your agreement before work begins. Ask about each one on the strategy call, and read those terms before you sign.
How much does a spa marketing agency cost?
We do not publish a price list: the fee depends on your scope, and your written proposal sets it before you decide. Ad spend is paid to the ad platform and is separate from any fee to us. A Beauty Biz AI subscription, if your plan includes it, and any third-party software you already use are listed separately in your proposal.
How will I know if my spa ads are working?
By the numbers that match the work: inquiries, booked appointments, attended appointments, and revenue where your booking software can track it. We agree on the definitions and where the data comes from before launch, so we are all reading the same report.
What happens when the AI gets a question it should not answer?
It goes to you or your team. Beauty Biz AI answers from your approved service information and hands off anything outside it, such as a skin concern that needs your judgment or a request it cannot book.
Talk it through with Tony or Andrea
Bring your service menu, your prices, the treatment you want to grow, and the appointments you have room for. Rough numbers are fine.
Book a Free Strategy Call
If the work fits, a written proposal follows with scope, fees, and responsibilities, before you decide anything.
Or take the Free Growth Assessment