Done-for-you marketing · Spa and esthetics

Done-for-you marketing for spas and estheticians who want booked treatments, not more DMs

Done-for-you ads, follow-up, and coaching for spa and esthetics owners. What is included, how pricing is set, who it fits, and who it does not fit.

Beauty Biz Pro runs the ads, builds the booking path, sets up the follow-up, and coaches you on the offer, so a facial campaign turns into booked treatments instead of a pile of unanswered messages. Here is what that includes, how pricing is set, and whether it fits your spa.

What you get

A campaign built around a single treatment you want more of: a signature facial, a Korean facial, a HydraFacial, or an acne treatment program. We shape the offer with you. That might be a complimentary consultation, an added enhancement, or a first-visit incentive, and it does not have to be a discount.

A booking path that matches the ad

A focused page for that treatment, so someone who clicked an ad about acne care lands on acne care, not your full menu. It answers the questions she would otherwise DM you about and gives her one clear next step.

Follow-up that answers while you are with a client

Powered by Beauty Biz AI. New inquiries get a fast reply built from your approved menu, prices, and booking process, with a handoff to you when a question needs your expertise. Reminders help keep the appointments that get booked.

Coaching with Tony Cruz

The business decisions behind the marketing: which treatment to lead with, how to price it, how to explain the value when someone asks what makes you different, and how to plan the next visit.

What it costs

We do not publish a price list, because the cost depends on the scope. Your proposal breaks down each part before you decide:

  • Our fee for the work in your scope.
  • Ad spend, paid to the ad platform and separate from our fee. The budget is agreed with you in the proposal.
  • Beauty Biz AI, if your plan includes it.
  • Any third-party software you already use, such as your booking system.

Who this is for

  • You have open appointments you want filled with a specific treatment, not just more activity.
  • You want to grow without making a discount the reason people book.
  • You or your team can take the appointments the campaign produces and follow the booking process we set up.
  • You are willing to test an offer, look at the numbers, and adjust.

Who this is not for

  • Your book is already full and you have no room for new clients. Pricing, retention, or hiring may come first.
  • You want leads but nobody is available to take the bookings they create.
  • You want a guaranteed number of appointments. No honest agency can promise that.

What spa owners have seen

One acne program campaign produced 55 form leads at $7.65 each on $420.79 in ad spend, and the owner reported two treatment plans booked. See results from spa and esthetics campaigns for the details and how each number was measured.

How we start

  1. A strategy call with Tony or Andrea. We look at your menu, your openings, how inquiries reach you, and how fast they get a reply.
  2. A written proposal. Scope, fees, responsibilities, and how progress will be measured, all before you decide.
  3. Build and launch. Offer, creative, booking page, and follow-up, in the order your proposal sets out.

Want to understand the approach first? Read how we handle spa and esthetician marketing.

Powered by Beauty Biz AI

Systems your plan can include

Which systems you use, and how they connect to your booking software, is agreed in your scope.

Questions owners ask

What is included?

Depending on your scope: a paid advertising campaign for one treatment, a booking page for that offer, follow-up for new inquiries powered by Beauty Biz AI, and coaching with Tony Cruz on your offer, pricing, and how inquiries are handled. Your written proposal lists exactly what is included for your spa.

What do I need to provide?

Your service menu and prices, the treatment you want to grow, the appointments you have room for, photos or video of your treatment room and yourself, access to the accounts the work needs, and quick approvals on ad copy and messages.

Who owns the ad account and the assets?

Account access, asset ownership, and what happens when the engagement ends are written into your agreement before work begins. Read those terms before you sign, and ask about anything that is unclear.

What costs are separate from your fee?

Ad spend is paid to the ad platform and is separate from any fee to us. A Beauty Biz AI subscription, if your plan includes it, and any third-party software you already use are listed separately in your proposal.

How is performance measured?

By the numbers that match the work: inquiries, booked appointments, attended appointments, and revenue where your booking software can track it. We agree on the definitions and where the data comes from before launch, so we are all reading the same report.

What happens when an inquiry needs a real person?

It goes to you or your team. Beauty Biz AI answers from your approved service information and hands off anything outside it, such as a skin concern that needs your judgment or a request it cannot book.

The next step

Book a call with Tony

Tony Cruz

Head Coach

Tony Cruz

Tony or Andrea from his team will look at how inquiries reach you, how fast they get a reply, and how full your calendar is. You leave knowing which lever to pull first.

About Tony

Bring your service menu, your prices, the appointments you have room for, and whatever numbers you track. Rough numbers are fine.

Book a Strategy Call

Talk through the plan for your spa and esthetics business

Tell us what you want to grow, where inquiries get stuck, and what your team can support.