How this site is written, checked, and corrected.
We label what is sourced, what is illustrative, and what a result does and does not show. Beauty Biz Pro is a marketing agency, and this site is also an educational resource for beauty business owners. This page is how we keep the second job honest.
Last updated . This policy covers the guides in the Learning Center, the specialty and system pages, and Results.
Who writes Beauty Biz Pro's guides?
Beauty Biz Pro writes the guides on this site, and each guide's byline names who is responsible for it. Jake Randolph, the founder, approves each guide in writing before it publishes. We use AI tools in drafting and research, check source claims, and stay responsible for what we publish. A personal byline or expert-review credit appears only when that person wrote or reviewed the page; publication approval alone is neither. Jake Randolph leads marketing strategy and Tony Cruz, our Head Coach, leads coaching.
What does “Expert review is pending” mean?
It means no qualified specialist has reviewed that guide yet. Beauty Biz Pro prepared it with AI assistance, checked its platform facts against the sources it links, and Jake Randolph approved it for publication before it went live. When a specialist reviews a guide, the page names the reviewer, their qualification, and what they reviewed. Until then, read the guide as a planning framework, not specialist advice.
How do we back up a claim?
We distinguish source-based guidance and original planning frameworks from firsthand evidence. Platform facts link to supporting sources. Worksheets, sample messages, and illustrative calculations help readers apply a process; they are not client results or proof of performance. When a guide uses a documented account example, an ad we ran, a webinar clip, a transcript excerpt, or a screenshot, it identifies that material and its limits. We do not imply firsthand testing or results we cannot support.
The four kinds of evidence on this site
Each kind has a different label and different requirements. None of them is a forecast for another business.
| Kind | What it is | What it must show |
|---|---|---|
| Owner testimonial | An owner describing their experience in their own words. | The quote unchanged, the context we have, and what is not documented, such as the service or reporting dates. Revenue and booking claims are self-reported. |
| Anonymized campaign report | Numbers from one campaign, or from one ad within a campaign, without the business name, location, face, handle, or identifying screenshots. See them on Results. | Where each number came from (ad platform or owner report), whether it covers the whole campaign or one ad, the period if known, what is missing, and a statement that it is not a forecast. |
| Documented case study | A full account of the work for a business that is identified by name. | The client's written permission, the business and specialty, the service delivered, the measurement period, defined numbers, and ad spend and attribution where relevant. |
| Illustrative example | A sample invented for teaching: a demo business such as Solace, a sample message, or sample numbers. | A visible label, and placeholders such as [your price] for business details. It is never presented as a client result. |
An example conversation recorded on our demo business will carry the label Captured example. Until one is published, every example conversation on the site is illustrative.
See these labels in use on Results
How do we label client results?
A named case study requires the client's written permission, the business and specialty, the service delivered, the measurement period, and defined numbers. An anonymized campaign report can be published without naming the business, because nothing in it identifies the business; each number still states its source and that it is not a forecast. In both, leads, booked appointments, attended appointments, and revenue are different measures. Advertising spend and attribution must be explained when relevant, along with what the result does not prove.
Legacy testimonials are shown as unchanged quotes with the context available. Their revenue and booking claims are self-reported, and missing service details or reporting dates are identified. A coaching or training experience is not labeled as a managed advertising result. Testimonials are not forecasts for another business.
How do we compare software, including our own?
A firsthand software comparison must state the plan tested, the review date, the tasks attempted, pricing with the date it was checked, and the limitations observed. Information from a vendor must be distinguished from our own testing. Beauty Biz AI is our own platform, and that commercial interest must be disclosed in a comparison involving it.
What does Beauty Biz Pro say about med spa AI?
Our systems and content cover marketing, scheduling, and general inquiries. We do not describe AI as giving clinical advice, handling patient records, or replacing clinical judgment. We do not imply a blanket compliance approval. Any specialist review must identify the reviewer and the scope of the review on the relevant page.
Do we earn money from what we recommend?
Beauty Biz Pro may receive compensation for some products and services we recommend. Recommended resources are ones we use or have tested unless stated otherwise. Where a link is an affiliate link, the page says so. Our own services and platform are always identified as ours.
How do you know a guide is current?
Guides should show their publication date and the date of a substantive update. Prices, platform rules, and software features can change. Time-sensitive claims should state when they were checked; a date alone is not evidence of a new review.
How do I report an error?
- Email support@pmumarketer.com with the subject Correction request.
- Include the page URL and the sentence you think is wrong.
- We fix the page and note the correction on it.
See the policy in practice: browse the guides in the Learning Center, or take the free Growth Assessment to find what to fix first.